Wrap Your Fleet.Get Your Phone to Ring.
Most wrap shops charge for vinyl. We charge for the system that makes your truck actually work — strategy, design, Avery-certified install. Built to be remembered at 60 feet. Engineered to generate calls, not just look good parked.
- Designed for 60 ft / 45 mph readability — tested before we ever touch vinyl
- Avery-Certified install + 6-month warranty — only certified shop in southern NM, built to last 3–5 years
15-minute call. Costs nothing. We quote based on what your truck needs to do — not how much vinyl fits on it.
Or call 575-222-2550 (M–Th 7am–5pm).
Just a few of the businesses we've wrapped for
Trucks that generate phone calls.
Not just vinyl that looks pretty.
Other wrap shops sell you vinyl by the square foot. We sell you a system — strategy, design, materials, install, and the recognition science that makes your truck work in motion. Here's what's in every engagement.
- Brand Strategy Session
30–60 minutes defining what makes your trucks recognized — message hierarchy, service priorities, the brand decision your design is built on.
$600Included - Documented Brand Blueprint
Your written brand system — message, hierarchy, colors, recognition strategy. Yours forever, even if we don't move forward.
$400Included - Master Fleet Design
Designed once, adapted intentionally across every vehicle type. Pickup to box truck to trailer — they all look like the same company.
$800Included - Spectrophotometer Color Matching
Your brand red is YOUR brand red on every truck, every time. Not eyeballed off a screen.
$300Included - Recognition Tested at 60 ft / 45 mph
Every design tested for distance readability before production. Your truck has to work in motion, not just parked.
$200Included - Premium Avery Materials + Avery-Certified Install
REV is the only Avery Dennison Certified Wrap Installer in southern New Mexico. Installation precision matches design precision.
$500–$1,500Included - Written Guarantees
6-month installation warranty · 1-year horizontal panel replacement at wholesale · Upgrade path with full credit if your fleet grows.
Risk reversedIncluded - 30,000 Daily Impressions Per Vehicle
For 3–5 years. That's 10M+ impressions per truck at $0.04 per thousand. Google Ads costs $15–$50 for the same exposure.
10M+ per truckIncluded
Discovery Call confirms your Brand Strategy investment. Production is scoped during your strategy session — you'll know your total before we ever touch vinyl.
Get My Free Discovery CallMulti-vehicle fleets scale from there — see project examples below.
Risk-free Strategy Session: 100% money-back within 14 days of blueprint delivery if we're not the right fit. The Brand Blueprint is yours to keep either way.
Need logo work too? Bundle and save.
When your logo is outdated, hard to read on a truck, or you don't have one yet — bundle the identity work with your Brand Strategy and save the gap.
Brand Foundation Bundle
For businesses with an outdated logo they're attached to — modernized without losing recognition.
- Starter Fleet Toolkit ($600)
- Strategic Logo Refresh ($997)
- Brand Strategy Session 30–45 min
- 1 vehicle type included
- 2 design revisions
- Modernized logo + full file library
You save $197
Brand Launch Package
For brand-new businesses or any business whose existing logo is too far gone to refresh.
- Starter Fleet Toolkit ($600)
- Full Logo Redesign ($1,997)
- Brand Strategy Session 30–45 min
- 1 vehicle type included
- From-scratch identity build with multiple concepts
- Complete file library + 2 revision rounds
You save $247
Already have a brand? Ask about the Brand Execution Package ($450) — for established corporate brand guidelines that just need to be adapted to a vehicle.
Single vehicle. Small fleet. Multi-truck operation.
Single-vehicle projects land between $2,100 and $6,200 all-in — Brand Foundation + your first vehicle. Multi-vehicle fleets scale from there. Every number below includes strategy, design, materials, install, and warranties.
From 2 vehicles to 50+. The system scales.
For fleets with 2+ vehicles, the Master Fleet Design is built once and adapted intentionally across every truck — so a pickup, a van, and a box truck all look like the same company. Pricing scales with fleet size, vehicle types, and coverage. We've wrapped fleets up to 50+ vehicles across southern New Mexico and El Paso.
Final number scoped during your strategy session — talk to us.
One truck. 30,000 impressions a day. Zero monthly ad spend.
For context: Google Ads in Las Cruces cost $15–$50 per thousand impressions. Facebook is $5–$15. A vehicle wrap delivers the same thousand impressions for four cents — every day, for years, without another payment.
Stop paying rent on your marketing. Invest once.
Built to be Seen. Designed to Thrive.
Four things every wrap shop should do — but only we actually do. This is the system behind why our wraps make your phone ring.
Recognition at Speed
Can someone read your name from 60 feet away at 45 mph? We design for how your truck is actually seen — in motion, in traffic, in a parking lot.
Color Science, Not Guesswork
We measure and match your brand colors with a spectrophotometer — not by eyeballing a screen. Your red will be your red, on every truck, every time.
Strategy Before Production
Every project starts with a Brand Strategy Session. We learn your business, customers, and competitive landscape before we touch vinyl.
Brand Systems, Not One-Offs
Every design is built as a master template that adapts across your fleet — pickup to box truck to trailer. Consistency is what builds recognition.
Trucks people actually remember.
A cross-section of fleets we've built across southern New Mexico and El Paso. Service contractors, school districts, hospitality, retail — same strategy-first approach, same Avery-certified install.
More than 200 wrapped vehicles across the region.·Every project starts with a Discovery Call.
The honest guarantees.
Hire the only Avery Dennison Certified Wrap Installer in southern New Mexico. Then hold us to it.
Risk-Free Strategy Session
100% money-back within 14 days of blueprint delivery if we're not the right fit. The Brand Blueprint is yours to keep either way.
6-Month Installation Warranty
Peeling, lifting, fading, or cracking caught within 6 months? We fix it. Avery Dennison Certified installation is the standard, not the upsell.
1-Year Horizontal Panel Replacement
Hoods, roofs, and trunks take the worst of the New Mexico sun. Any horizontal panel can be replaced within 12 months at our wholesale rate.
Upgrade Path with Full Credit
Fleet grows? Upgrade Starter → Core for $250, or Core → Growth for $1,000. Full credit for what you already paid. You never pay twice for the same scope.
Avery Dennison published durability: 2.8 years vertical (10° from vertical) · 1 year horizontal (45–90° from vertical) · 3–5 years recommended replacement. Hand wash only after the first 48 hours.
Trusted by businesses that need to be remembered.
5.0 stars across 108 Google reviews. Avery Dennison Certified Wrap Installer accreditation in New Mexico.
“They listen to what I wanted and did what I wanted — that's a rare thing nowadays. I appreciate their input and their ideas. We're getting phone calls off of just the phone number off the truck. It's easy to read and stands out.”
“Working with Matt and the team at REV was an easy and smooth process. After providing a few photos and measurements, they whipped out a great design, coordinated a drop-off date, and installed the wrap within the timeframe provided. All updates communicated efficiently. Looking forward to getting more equipment wrapped.”
“Rev did a great job with our trailer wrap. We are very proud when we drive around El Paso with our REV wrap.”
Common questions, honest answers.
Start with a conversation — not a quote.
15 minutes. Costs nothing. We learn what you do, who your customers are, how many vehicles you run, and what you want people to think when your truck pulls up. You leave knowing exactly which package fits — or you walk with the blueprint at no charge.
Hours: Mon–Thu 7am – 5pm